Our Story
The Beginning
Zero began with an unlikely friendship between Harsh from Brooklyn and Yaniv from Vancouver, who met at a hot yoga studio in Chattanooga, Tennessee. Both were gym enthusiasts who lived by the "protein is everything" mantra, but found themselves struggling through their first hot yoga class together. Drenched in sweat and completely humbled, they realized that their approach to fitness and nutrition needed a major overhaul.
Our Mission
That humbling experience in Chattanooga taught us that true health isn't just about protein shakes and muscle gains - it's about taking care of your whole self. We created Zero with a simple mission: to make it easier for people everywhere to nourish their bodies properly. Our products combine clean protein with carefully selected ingredients that support overall wellness, not just muscle growth.
Our Values
At Zero, we believe in:
- Making holistic nutrition accessible to everyone
- Using ingredients that support complete wellness
- Being transparent about our sourcing and processes
- Creating sustainable products that are good for you and the planet
- Building a community focused on overall health, not just fitness
Our Team
What started as two guys having an epiphany on yoga mats has grown into a diverse team of nutritionists, food scientists, and wellness experts. We're all united by the belief that taking care of yourself shouldn't be complicated. From our development kitchen to our customer service team, we're here to make your wellness journey a little bit easier and a lot more enjoyable.